Duke’s Wharf Plans Approved
 Norwich City Council Planning Committee has supported
the redevelopment proposal for Duke’s Wharf in Norwich
City Centre, with a resolution to grant planning
approval. The site lies in the Central Conservation area
on the former Eastern Electricity site, 500 metres from
the main city shopping area adjacent to the River Wensum.
The Duke’s Wharf scheme will act as a catalyst in
rejuvenating this historically important part of the
city and will deliver vibrant high quality mixed use
development of over 200,000 sq ft of commercial
accommodation comprising prestigious offices,
restaurants and cafes together with 16 residential units
and 93 car parking spaces. The offices are designed with
great flexible floor plates providing space for all
sizes of businesses.
This two acre site which has remained vacant since the
late 1990s is set to become one of the City’s principle
business venues as well as an attractive place to live
and visit. The design will feature active frontages at
ground floor level and generous public spaces with
greater permeability through the whole site. The
development will also include an art gallery, a public
courtyard and garden, and will introduce a new riverside
walkway and pedestrian links anchoring Duke’s Wharf with
Duke Street, Charing Cross and The Lanes. An art
strategy will be adopted for the scheme integrating the
art gallery with a public sculpture garden and
commissioned artwork within the entrances of the
development.
Targetfollow will now be seeking to quickly complete the
planning process so that the company can secure funding
in what are currently challenging economic conditions
for any development project. Once this funding is in
place the physical work on the site will then commence.
The permission gives a three year timescale to start
work.
James Smith, Targetfollow’s Associate Director for
Development, welcomed today’s decision and said; “We are
delighted by the support for this scheme which has been
very well received by the business community in the
City. Our intention is to create a highly desirable
destination for people to live and work in. Duke’s Wharf
will offer quality space in the heart of the City Centre
in this outstanding location next to the river.”
The design for the development is a collaboration of
ideas between Feilden + Mawson Architects and Art
Architecture, both of which are local practices based in
Norwich. The plans includes the retention of the
Buildings at the top of Duke Street design by ET
Boardman Architects in 1910, which will form an integral
part of the new scheme. This will add an historical
context to the proposals and will create a real mixture
of old and new buildings. The design team have also
proposed an exciting concept for the residential element
of the development which will contain both flats and
houses.
Philip Bodie, Partner of lead architects Feilden and
Mawson, said; “Having made the decision to retain the
Boardman Buildings, this led to a fresh look at the
architectural approach for the whole development. This
process has resulted in what the team believes will be
an exceptional piece of architecture that will enhance
this part of Norwich City Centre.”
The Project embraces Targetfollow’s strong environmental
aspirations with the new buildings aiming to achieve a
BREEAM Excellent rating and will have a low carbon
footprint in terms of energy use. The residential units
will achieve Code for Sustainable Homes Level 3 as a
minimum.
James Smith added that; “Targetfollow hope to commence
site enabling works with the completion of our
archaeological investigations once finance and planning
conditions are resolved. The development will be
outstanding both in architectural and environmental
terms and will be the first step in regenerating this
area of the City. The mix of uses with cafes, shops,
residential, offices, and a high quality public realm
and artwork will make this a highly attractive new City
Centre location. “
One of the first occupiers could be Targetfollow itself,
as Duke’s Wharf could become the company’s new UK
headquarters.
Email:
John.Stanford@targetfollow.com
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