Iconic Japanese bathroom brand TOTO is excited to announce its European launch in March 2009, with the view to revolutionise European bathroom culture. TOTO has been manufacturing contemporary, lifestyle-enhancing bathrooms since 1917 and is renowned for developing technologically innovative and eco-friendly products across all facets of bathroom design. TOTO will herald the launch of its customised European design collection with an extensive exhibition at the world’s biggest bathroom fair, ISH Frankfurt in March 2009.

With ‘Clean Technology’ at the heart of all its products, TOTO makes time spent in the bathroom more effective, enjoyable and ecologically-friendly. The market leader in Japan, TOTO has sold over 25 million ‘WASHLET’ systems alone. TOTO’s European launch marks a huge and exciting opportunity for the brand, who opened their European headquarters in Düsseldorf in April this year. Following successful launches in the US, Chinese and Asia-Pacific markets, TOTO’s European debut will allow the
brand to become a global luxury lifestyle group.

Aimed at the discerning customer, TOTO’s unique advancements include the radical dirt-busting Tornado Flush system; the ultra-hygienic, easy-to-clean CeFiONtect surface glaze for ceramics; and sensor-operated automatic open, close and flush functions. That is in addition to the WASHLET, which responsible for changing bathroom culture in Japan. The WASHLET is a toilet unit designed to introduce an unprecedented level comfort, while delivering maximum cleanliness. On command, an integrated, self-cleaning wand extends to release a warm, soothing stream of aerated water to provide the ultimate in personal cleansing.

TOTO will be launching three new product ranges for the European market in March 2009: the NEOREST Series/SE is a super-premium range that showcases TOTO's technology and product design to the utmost; the NEOREST Series/LE incorporates TOTO's custom epoxy resin LUMINIST material – which allows for spectacular ambient lighting together with enhanced durability – into its components; and third is the NC Series and WASHLET range, the perfect introduction to what TOTO can add to the bathroom experience.

TOTO will present an architecturally-driven exhibition of their products at the most significant international bathroom fair, ISH Frankfurt, in March 2009. The product range has been specifically configured for the European market by TOTO’s dedicated in-house design team, with the aim of allowing a new audience to benefit from the more enlightened elements of Japanese bathing culture. TOTO’s European launch will be supported by a multi-layered print and online advertising campaign, created in partnership with design agency, Winkreative.

Email: amy@camron.co.uk